ABOUT

Hello and thank you so much for visiting my website!

So just a bit about me, and my little business...

I've always had such a passion for clothes. I love the way that clothes have the power to completely lift your mood... if you look good then you will feel good, and vice versa!

I thought I would put this mild clothes addiction into practise and start a little business.

When I started out, I believed that there was a gap in the market for clothing that was not only really comfortable to wear and easy to style, but also looked really stylish! Super versatile clothes, perfect for doing anything from the school run, going to the supermarket, meeting friends for lunch, and going out too!

How it all started

I love being creative and started out designing logos and motifs for sweatshirts which I then got printed up, and the business grew from there. I then started selling joggers to go with the sweatshirts, and from there then went on to sell more dressy items like blouses, dresses and jumpsuits. The idea is that the vibe is laid back, but super stylish, and most items can be mixed and matched, and all you need to do is add trainers or heels and a jacket or a blazer.

I have put a lot of research into finding clothes that are not only of a high quality fit well, are stylish, but are also as ethically and environmentally produced as possible. 

All my sweatshirts, hoodies and tees are printed on items that are FAIRWEAR (or equivalent) certified. Most the other items such as joggers and blouses are etc are made in Italy by a fabulous company called SuzyD, and the factories are regularly inspected. 

I am very keen to not produce any waste and to keep the business as environmentally friendly as possible, so only order small amounts of items, and so it might seem like a lot of my items are out of stock alot of the time, but I really don't want to over order and ever have to waste anything! I am very proud of the fact that I have NEVER thrown out a single item or sent a single one to landfill. See more on this over in the Ethics & Environment section of my site. 

I set up the business, designed the website, take all the photographs and do all the customer service, and generally manage the whole business on my own,  other than a couple of hours help a day from a lovely local lady called Jennifer Harbour, who helps with getting orders out, and some help with the accounts from a local firm.

About me

I live in leafy Buckinghamshire with my husband, two young kids, a crazy cocker spaniel called Isla, three hens called Rockstar, Island & Lily, 2 Guinea pigs called Tigger & Samba and a fish called Wanda. 

Clothes are my passion and feel so lucky to be able to have job working with them all the time! Thank you for shopping with me. 

If you have any questions at all then don't hesitate to contact me: lucy@lucydodwell.com and I will get back to you as soon as I can. 

Happy browsing and have a lovely day!

Lucy x

ps. it is of utmost importance to me that my customers are happy with their purchase, so do let me know if this is not the case xx